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There was until then the dismissal or resignationIt is worrying that the prices are so highWithout it there is no agreement she addedAn ideal steel breakthrough converging channels Cap skullWhich are prior to the European directiveWell seen in the first quarter of the year 2000No question however adhere to the single antiphon of the means A year ago any bac 45 was a good positionFinally the creation of a Green Bank with 7The amount of the transaction would be between 1"None of the ten actors who have actually pierced in Europe in the sale at distance of food does work on the same model, because each had to invent his own logistics system", said Roland Coutas, President of Telemarket, one of the main French e-marketplaces. "One of the reasons for which this branch of the e-commerce has been slow to take off is the complexity of its logistics." According to Michel Jourdan, CEO of Ooshop, the site of the Carrefour group, it "was invented in the mid-1990s". At the time, only the Tesco experience could serve as a reference.
The difficulties of the logistics of the food sold online are firstly to the fact that the products are subjected to constraints and standards of quality without common measure with those books, disks or travel. "Sell side trips is child's play", j. Telemarket Manager who created Travelprice, one of the first sites for the sale of travel online, before investing in the food. It must carry products at three different temperatures (ambient, fresh and frozen) often for the same client, a large number of references in stock (at Ooshop 8,000, including 2,000 ultra-fresh and frozen), resulting in errors and omissions risk.
Commands include major average purchases (45 products and 70 kilos in Telemarket), so heavy, with varying consistencies and cartons for one consignee. Time of delivery all courts (24-48 hours), with the need to reach the recipient itself upon the first submission to him ensure dates limit consumption of products. Forcing to manage specific ranges of an appointment. "In this context, the sinews of war lies in the control points", says an official.
The upstream flow of supply warehouses pose no problems, since they fit into the very integrated logistics of large distribution groups. Centres for the preparation of orders is the most sensitive link. "If the cost of this step is not prohibitive, we had invented a new trade", explains a logistics specialist of the sector. Eric the Strat, marketing director of Houra, remember the first of his sign in 2000 when preparers roamed the stock lists with a roll, as a client in a large surface. Force of trial and error, everything has been redesigned and partially mechanized with conveyors.
The link in the "last mile".
Today, logisticians have understood the need to avoid to the maximum travel of preparers engaged a small number of references. Each manages therefore several trays at the same time representing bits of command, followed by bar codes and then grouped together. "Our system has really achieved an excellent level than a year and a half." "We will settle more than details", recognizes a leader of warehouse.
Another sensitive link, the "last mile", i.e. the last kilometre provided by the carrier to deliver the command. The client decides of the instalment of delivery of 2 hours that suits him and the tours must also take into account the floors up, weight and volume of shipments, road routes, etc. Optimization passes by appropriate software and the management of quotas capping time slices. As warehouses, vehicles must withstand three temperatures or at least two, fresh and frozen. Ooshop subcontracts completely this ultimate link to a dedicated carrier, Star Service. Telemarket has 100 vehicles in own but put two-thirds of its flows by external service providers. Houra manages 40 of this link in own in dense urban areas. "The issue remains the perfect mastery of these local carriers," said Alain Borri consultant.
