The love of others
"The key to this business, it is the desire to share and pass", provides Fabrice Lazare, responsible for Schmidt and Cuisinella training centres. The trainer is in the service of others. It must be able to completely fade to shine the franchisee. Denis Audureau, Manager of Batiforma, the organization that provides training for the work of the Illico work teaches brokers, summarized in a few words: "this activity, based on the human relationship, requires the gift of self".
A listening permanent
"Be constantly listening to target the needs and gaps in each." "And adapt his behaviour to individuals because some argue more quickly than others," point Philippe Cocud, Mister Minit trainer, the network of boutiques multiservice (shoe repair, reproduction of key, printing, engraving on plaques).
Educator and diplomat
"The trainer must be educator, diplomat and psychologist to not rush the trainees or offending local sensitivities," said Philippe Cocud. This is not to say that to be walking on the feet. "Whether to enforce without playing the fouettards fathers, or lesson donors", says Denis Audureau. Not to mention the ability to argue. According to Denis Audureau, "the trainer must have answer to all!
Patience
"Be in love with his profession because it teaches well than that we love deeply", said Robin Ramousset, founder of Cardinal Garden, which form the future landscape designers who have integrated its network. Patience is also an essential virtue as the trainer endlessly repeat the same things. "But as they say here: repeat is not again", likes to remember Fabrice Lazare.
Christophe fuzzy, founder of Texageres Consulting, consulting and training firm dedicated to chain stores.Vision field
"The trainer must have a vision field, namely what the franchisee will face to give an operational dimension and practical training", insists Christophe fuzzy, founder of Texageres Consulting, a consulting and training firm dedicated to chain stores.
Energy to resell
"Is a crevant trade because it gives everything," admits Fabrice Lazare. And Denis Audureau confirm: "after a day before 8 to 10 participants, it is emptied, there is more energy". But at the end of the process, there is a great satisfaction. "When seen franchisees grow and flourish in their activity while at the outset, they did there knew nothing, it is a real Prize", says Denis Audureau.
PathStep graduates
"The trainers of networks are rarely graduates." It is better as well! ", said Emmanuelle Brémond, responsible Adventi Franchise training, a multidisciplinary team of consultants specialized in consulting and support of networks. And to argue: "it improvises no trainer." "It is a real job." Most are seasoned professionals who know the network problem (integrated or franchisees) and/or have technical expertise.
Business experts
Called to pass the business technique to franchisees, trainers are generally recruited on the basis of their field experience in the field concerned. For example, the young network Cardinal Garden, specialized in the development of gardens, currently research expert profile particular to train franchisees in the profession of landscape designer in their integration. "I want to recruit a person as a trainer in an engineering landscape school or a person for 20 years minimum experience in the realization of gardens as a business manager or senior", says Robin Ramousset, founder of the network.
Sometimes former franchisees
"Sometimes, the trainer is a former franchisee of the network, or even a franchisee still in place", note Emmanuelle Brémond. Three of the trainers involved in Schmidt and Cuisinella signs are former officials of store or former dealers and now work full time for the two brands with a status of freelance. For Emmanuelle Brémond, "the risk, with a former franchisee, is to see trap in his own experience." However, a network is evolving. "Is better recruit to this position an outsider and have turn some time in different stores of the sign so that it permeates the land", the consultant said.
The formation of the formateursIl are training learning or diploma dedicated to the profession of professional trainer of adults, proposed by the AFPA (association for adult vocational training), the network of the GRETA or even some universities continuing education services. But these courses are not enough to become a trainer of a network. Be more expert in a field of specialty.

