Search
This comfortable world where we were only two is almost goneAt the national level there are the same boundariesThe decision however did not unanimously the dryThe recovery is less vigorous than expected In addition we have kept our Parisian storesIn short a banal pyramid of Ponzi schemefrBlack tide Spotlight on disaster on lesechosAt the time the seat employed 25 employeesBut the luck will smile to Pierre OmidyarThe prices of the assets will be to increaseThe LEDs are still green in Google, but caution is placing on the market. And, rather unusual for the search engine, its course dropped Friday evening from 6.91 to 459,605 dollars, in the wake of the publication of the results.
The Internet giant announced a turnover of 6,82 billions of dollars for the second quarter of 2010, an increase of 24 over the same period last year. It is slightly higher than expected analysts, which projected a decline in activity from the first quarter, while Google has snatched a 1 growth. "For more in addition to traditional advertisers are advertising in the search engine and large advertisers launch more integrated advertisements shown between advertising research, campaigns and ads on mobile device", explained Google's CEO Eric Schmidt.
Activity is still worn by Google sites, facing 66 income, while the partner sites, through Adsense (of the sponsored links that third parties can display on their site), maintain their stable share to 30. Google does not describes the part of YouTube and the "display" (revenue from banners and videos). But the company confirmed its ambitions in the area by formalizing the partnership with Omnicom, which provides for the purchase of "several hundreds of millions of dollars" of spaces by the Agency on Google sites in the next two years ("Les Echos" of July 16, 2010).
Search engine used return confirmed in the US market, which still represents 52 of revenues in the second quarter. Google displays growth on a year by 21, higher than the market. British activities experiencing difficulties ( 7.7 in one year), the bulk of the growth would come from other markets, particularly emerging countries.
The disappointment of investors is powered by an expected result. The quarterly net profit stood at 1.84 billion, an increase of 24.3 over a year. The earnings per share was reduced to $ 6.45, then the consensus was 6.52 $ $.
Investments on the rise
Main explanation, soaring costs and investment: $ 100 million was spent for the trial against Viacom, 750 million to buy Admob and the number of employees strongly increased, from 20.621 to 21.805 in three months. A return on investment is expected, particularly in the field of advertising on mobile with Admob, but the markets could have punished poor prospects in the short and medium term. To Eric Schmidt, the question does not arise: Google will "continue to invest strongly". It has non-negligible reserves (30.1 billion at June 30, compared to 26.5 billion at March 31). The Group also bought ITA Software early July for $ 700 million and announced Friday the resumption of the management company of databases Metaweb, for an unspecified amount.
Another reason for satisfaction: Android. At the Conference with analysts, Jonathan Rosenberg, senior Vice President of product management and marketing, has indicated that 160,000 phones under Android were activated every day in the world, while they were that 65,000 per day on the first quarter. What a girl a few frustrations known to the Nexus One. The Android Market would count, him, 70,000 applications, against 30,000 in April, and the research on mobile growth: 300 on the first six months of the year. What to take-off mobile revenues from Google "It is still too early," says Jonathan Rosenberg. For the moment focused on the construction of the platform.
