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Practically everything will be settled yearOur customer is moderated by a need to goThe lines are moving in the ranks of the majorityIt is she who wields this delicate TrebuchetAnd prospects 2009 will be much execrableIt is not intended to support the requestEven the most pessimistic did not envisage such a scenarioAs much more each mine produces its own recipeGlobal growth is strong and more balancedIncluded in many private and national interestProfessional period short rental found of the plume with an increase of its volume by 10.3 in the first half of 2006, according to the domestic rental of the national Centre for automotive professionals (NFPC). It is the never-seen since September 2001, the date on which companies have operated clear cuts in their travel budget. Professional rental now represents 47.8 of bookings. Entreprises de des grandes entreprises différencier des PME entreprises PMI enterprises of de des grandes entreprises différencier des PME entreprises PMI large companies différencier des PME entreprises PMI differentiate des SME Business PMI entreprises de des grandes entreprises différencier des PME entreprises PMI le plus the more dynamic. " "The recovery is certainly not the fact of the first who arrived at a sort of plateau and settled in their new purchasing habits", said André Gallin, President of the Council.
Competition is moved to the industrial fabric of small companies, with simplified offers, packaged, call prices, local agencies, relay and dedicated Internet microsite. Unlike large accounts for which travel agencies are more paid for car rentals, the commission is always on the segment of SMEs - SMIs (between 10 and 20 depending on the rental), a partnership of reason, because 33 of short term car rental contracts are signed after a trip by train or by plane.
Proximity card
Since five years previously, medium-sized signs and the rental cost Ada left three large rental (Hertz, Europcar, notice) to fight on the big accounts, where the tickets are expensive and low profitability, is sucked in the field of SMEs, liberal professions and craftsmen, left fallow. While the trio of head sought to keep afloat through a merciless price war, others showed the path of the new deposits by playing the card of the proximity.
It was vital for National quote, sign of the international network Alamo, who ventured on the lands of the major rental and was 10 on the segment of SMEs - SMIs, but moves of 8 on the market business in 2006 due to the loss of the contracts, EADS and ECA. "This is probably the last salvo of unbridled tariff war on large accounts," hope Gérard master, the Director-General. "The great is an evil necessary to make the volume, but it is the SMEs that creates the financial balance and a sustainable economic model", analysis Bruno Brocourt, CEO of Sixt, teaches that gently into positions in France by achieving 38 of its turnover on the segment business, rates that it hopes to increase to 50 within two years. She plays including the map of the period average rental, a need expressed by SMEs - SMIs.
Hertz, the leader of the market, develops the same strategy. "To rationalize our fleet management and meet the needs of many companies who want to rent several weeks and save money, the price of a rental day car is brought on a month to 15 or 16 euros, against 25 to 30 euros of short duration, calculates Jean-Marc Crescent, commercial Director.
Arms of railway tariff
Society which arrogates to itself a third of the shares of the market, in 2005, as its main competitors, business began to Pierce on SMEs - SMIs with a comprehensive package including leasing, mileage and insurance. But more modest progress on this target. "We deliberately focused our efforts on customer recreation, continues its head. We seek to be less dependent on companies that rent out midweek and complicate our fleet management. "The task is even more delicate that some manufacturers refuse to provide a sufficient number of vehicles to rental. Probably another arm of railway rates and discounts!
